INTERACTIVE HEALTH-FOCUSED "DOC MOBILE" TOUR.
The Doc Mobile, a 27-foot Airstream trailer custom-made to reach young
kids (age 2-7) and families with fun and empowering experiences relating to
health and nutrition will embark on a multi-city tour.
Themed "So Much You Can Do…to Take Care of You!" the initiative is inspired by Disney Junior's acclaimed "Doc McStuffins," the animated series that models good health and compassion through stories of a young girl, a would-be doctor, who cares for her ailing stuffed animals and other toys. The Doc Mobile features an area for kids to perform a "check-up" on their own toys plus other activities and age-appropriate health and wellness lessons including nutrition and physical development and fitness.
Doc McStuffins the character debuted this past weekend at Disney's D23 Expo
2013 and will be on-hand to greet fans at select stops along The Doc Mobile tour route.
During the multi-city tour, kids and parents will also have the opportunity to meet real-life doctors from the Artemis Medical Society, an organization of more than 2500 female African-American physicians from around the world who formed their group after seeing a reflection of themselves in "Doc McStuffins." Recognizing the opportunity to further inspire young girls, the group serves to nurture, mentor and provide the foundation necessary to create a diverse physician workforce.
A "Doc McStuffins: The Doc Mobile" game and other digital activities including
one that invites boys and girls to create a customized doctor avatar, will debut on DisneyJunior.com/Doc on Friday, August 30. Also debuting that day is a preview of the season two premiere "Doc McStuffins Goes McMobile/Chip Off the Ol' Box" via WATCHDisneyJunior.com, the WATCH Disney Junior app for smartphones and tablets, and Disney Junior on Demand. It will become available for download on iTunes, Amazon and Xbox beginning Saturday, September 7.
Fans are invited to follow The Doc Mobile tour route on Disney Junior's Facebook page and on Twitter at @DisneyJuniorUSA, #DocMobile.
Doc will appear at all scheduled locations. Scheduled tour dates are as follows (all events are scheduled from 10:30 a.m. – 4:00 p.m. unless otherwise noted); a full schedule will be posted at DisneyJunior.com/DocMobile:
Sunday, August 18
Boston, Massachusetts
Franklin Park Zoo
Wednesday, August 21
New York, New York 10:00 a.m. – 4:00 p.m.
Times Square Disney Store
Sunday, August 25
Chicago, Illinois
Navy Pier Gateway Park
Saturday, August 31 & Sunday, September 1
San Antonio, Texas 9:30 a.m. – 5:00 p.m.
Festival PEOPLE EN ESPAÑOL - Henry B. Gonzalez Convention Center
Friday, September 6
Dallas/Fort-Worth, Texas
Fort Worth Museum of Science
Tuesday, September 10
New Orleans, Louisiana
Audubon Zoo
Saturday, September 14
Atlanta, Georgia
Centennial Olympic Park
Tuesday, September 17
Washington D.C.
*Location TBD
Thursday, September 26
Los Angeles, California
The Grove
Saturday, September 28
Phoenix, Arizona 7:30 a.m. – 3:00 p.m.
Arizona Coalition For Tomorrow Kids Health Fair - Salvation Army Community Center
The popular series has inspired the creation of brand extensions across other Disney businesses. The award-winning "Doc McStuffins Time For Your Check Up Doll" was lauded as 2013's Preschool Toy of the Year by the Toy Industry Association.
The "Doc McStuffins Time For Your Check Up" app launched in April 2013 as the #1 paid entertainment iPad app, and the series recently debuted two new appisodes for the Disney Junior Appisode app for iPad, iPhone, and iPod touch. There are over 50 "Doc McStuffins" book titles from Disney Publishing, a soundtrack and two DVDs from Disney Studios and the series is prominently featured in the popular "Disney Junior Live on Stage!" attraction at Disney Parks & Resorts.
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