Disney Captures the Magic of Playtime

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Disney Consumer Products (DCP) showcased the 2013 toy collection from licensees including Mattel, Jakks, Fisher Price, Spin Master and more at the NY Toy Fair..

Innovation, creativity and powerful storytelling are the hallmarks of the 2013 toy line. Some of the most innovative toys are from the new Monsters University toy collection and include features like sound and light detection technology and facial sync technology to allow for more interactive play than ever before, while The Little Mermaid and Disney Junior toy lines incorporate music and character voices to bring the products to life.

  

Sparking imagination, these toys capture the magic of playtime with evergreen play patterns. Below are highlights of some of the top toys from Disney Consumer Products this year!

• Monsters University

Mike Wazowski and James P. Sullivan are an inseparable pair, but this was not always the case.  Monsters University tells the story of how these two mismatched monsters overcame their differences and became the best of friends.

Disney Consumer Products worked closely with licensees to develop a broad Monsters University toy collection that includes action figures, vehicles, playsets, plush figures, preschool and remote control items to help kids recreate key moments from the film through innovative and fun features.

Children can recreate the fun, action and adventure of the film during playtime with products such as Scare Off Sulley from Spin Master, a feature plush that utilizes life-like animatronics and sound and light detection technology to change play modes and sense the environment.  Combining traditional role play with inventive characteristics, the Sulley Monster Mask from Spin Master is powered by children during play, reflecting their movements with its movable mouth and eyebrows.

• Disney Toon Studio’s Planes

Planes took off with an international cast of the fastest air racers around, in a comedy packed with action and adventure starring Dusty, a small town dreamer who longs to enter the most epic around-the-world air race despite his fear of heights. With the help and support of a fleet of new and hilarious characters, Dusty wings his way into the biggest challenge of his life.

Disney Consumer Products’ merchandise program will be incremental to the Cars franchise with a robust lineup featuring of toys with broad retail support. The diverse product assortment draws inspiration from key, iconic film moments and features Dusty and his international racer friends with elements of global aviation.

Fans will not be disappointed with the all-new collection of die cast vehicles, play sets and the Planes Tilt and Fly and Planes Air Race Trackset from Mattel anchoring the Planes toy line. Planes fans can also recreate their favorite moments from the film with the deluxe remote control Dusty Plane from Thinkway, complete with an infrared remote control feature allowing kids to program this Dusty with action combo sequences. 

With an innovative line of exciting toys bringing new characters and adventures to life, the Planes merchandise line will provide new play options for Cars fans.

• Disney Princess 

The Disney Princess brand continues to inspire the imaginations of young girls through the characters and stories featured in Disney's timeless and cherished fairy tale films.

Timed with the release of The Little Mermaid Diamond Edition on Blu-ray™ this fall fans celebrated Disney’s animated classic with a new toy collection that utilizes music to bring the products to life.  Some of the most unique products in the toy line include role play dresses and accessories from CDI. The all-new Ariel Musical Light Up dress with motion activated technology plays “Under the Sea;” and the transforming Mermaid to Princess Ariel doll from Mattel sings two different songs from the movie as it transforms.

• Disney Fairies

Showcasing Tinker Bell and her friends, the Disney Fairies toy line provides girls with endless ways to recreate their own stories of friendship with small dolls, play sets and fashion dolls with accessories.

In spring girls joined Tinker Bell and friends on a tropical vacation in Palm Tree Cove, with an all-new 4.5” doll line and play sets from JAKKS Pacific.  Featuring pool and beach inspired fashions and accessories, Disney Fairies fans can dress and re-dress Tinker Bell and Silver Mist with the Tropical Vacation Fashion dolls.  Additionally, girls can explore the sand dunes of Palm Tree Cove with Rosetta’s Beach Buggy, serve delectable treats at Tink’s Tikki Treats Stand and twirl down the water slide into Tink’s Pixie Paradise Pool.  Each vehicle and play set comes with a 4.5” doll.  In fall 2013 young girls can play with Tink and her friends as deluxe 9” fashion dolls featuring additional points of movement, an all-new doll design and fashion forward outfits.

• Minnie Mouse Bow-toons

Based on a popular episode of Mickey Mouse Clubhouse, this series of shorts finds Minnie and her good friend Daisy Duck running Minnie's Bow-Tique, a specialty shop which stocks only bows and bowties.  Highlighting the themes of friendship, fashion and travel, DCP will introduce a robust Minnie Mouse toy line including Three Cheers Minnie, which sings and dances to the hit song “Hey Mickey,” and Minnie’s Pet Salon from Fisher-Price.

• Jake and the Never Land Pirates

In 2013 DCP introduced a fresh line of toys inspired by the hit series, Jake and the Never Land Pirates, which follows a crew of kid pirates – led by Jake and his pals Izzy and Cubby – and follows their Never Land adventures as they work to outwit two infamous characters, the one and only Captain Hook and Mr. Smee, from Disney's classic Peter Pan.  Anchoring the line is an assortment of play sets from LEGO.

• Disney’s Sofia the First 

DCP has launched an extensive merchandise program for Sofia the First, the brand new show from Disney Junior featuring the young “princess in training,” Sofia. With each show Sofia teaches girls empowering lessons about kindness, forgiveness, generosity and self respect on her journey to learning how to be a princess.

CDI unveiled an assortment of role play, dress up and plush toys. Girls can wear their own magical amulet, just like Sofia’s in the show, with an interactive feature that teaches special lessons to princesses-in-training with fun, interactive cards. Each amulet teaches 25 different lessons. Little girls will also love dressing up in Sofia’s dazzling tiara and beautiful gown that transforms into a tutu. 
Additional role play items are included in the line as well as plush products of Sofia’s furry friends like Clover the Rabbit and a Sofia doll. The merchandise program also includes Sofia the First’s Magical Talking Castle and Sofia and her animal friends as talking feature dolls from Mattel.