From the preschool play-yard to the college dorm room, Disney Consumer Products (DCP) wants to ensure that families have the best quality products at the best value for this back-to- school season. Inspired by favorite Disney, Disney Channel, Disney Junior and Marvel characters, DCP makes it easy for parents to maximize their back-to-school shopping budgets and supply students of all ages in the family with the items they need this fall.
From fashionable apparel to backpacks and school supplies, home décor and the latest digital apps, items from the Disney and Marvel back-to-school collection are available now at national retailers including Target, Walmart, Kmart, jcpenney, Forever 21, Hot Topic, Nordstrom and Claire’s as well as Disney Store and www.DisneyStore.com, and the iTunes store.
Boys and Girls Fashions Inspired By Popular Disney Characters; Books and Apps to Kick Start Learning
Minnie Mouse continues to set trends and the new Minnie Total Girl Collection exclusively at jcpenney is a modern take on the classic character that is sure to make a style statement at school, with the tees, hair accessories and jewelry in this collection featuring iconic Minnie embellishments such as polka dots and bows. Also, sweet Minnie-inspired shoes by Mini Melissa, available at Nordstrom and Saks.com, complete any Minnie look.
A wide range of new Disney books can help kids prepare for going back to school, including You’re Wearing THAT to School!?!, The Classroom: Student Council Smackdown and Oh My Godmother: The Glitter Trap. Kids can get back in learning mode and have fun too with new apps such as Mickey Mouse Clubhouse Paint and Play and Sofia the First: Story Theater.
Back to the Beach (and Classroom) With Teen Beach Movie Products
Tweens can take their summer beach memories back to school with Disney’s Teen Beach Movie-inspired fashions, accessories, backpacks and lunch totes in biker or surfer styles just like in the movie. At retailers such as Target, Walmart and Toys “R” Us, products embodying the fresh energy of the new Teen Beach Movie on Disney Channel are perfect for tweens who don’t want the summer fun to end.
From Super Heroes to Villains and a Stylish Mouse & Mermaid, Disney Sets the Trends for Teens & Young Adults
Young fashionistas will find Forever 21’s new Marvel Comic Trend Shop apparel packs a punch of style. Debuting just in time for the back-to-school shopping season, Forever 21’s line features funky clothes inspired by characters such as Spider-Man, Iron Man, Wolverine, Thor, Hulk and full groups of Marvel Heroes. The trendsetting teen will truly make a statement in the Vault by Vans x OG Classics Disney Collection and Vans x Marvel Collection. Both lines offer a timeless collection of Vans styles inspired by vintage Mickey Mouse, and amazing new Spider-Man patterns. Teens can also get decked out in styles featuring their favorite mermaid, Ariel, in a trendy and fun Ariel t-shirt and tank collectionfrom Hot Topic inspired by Ariel’s bold and determined personality. Additionally, the Melissa Ultragirl Minnie Flats available at Nordstrom and Saks.com are fashionable jelly shoes that will have any girl stepping in style across campus.
To get the imaginative mind charged for back to school, teens may begin reading Kingdom Keepers VI: Dark Passage by Ridley Pearson, which tells the story of the “Kingdom Keepers” as they uncover a plot by Maleficent and the Overtakers (Disney villains) to plan a catastrophic event that could have repercussions far beyond the world of Disney. Further spurring creativity, the new interactive Kingdom Keepers Insider app allows fans the opportunity to help write the seventh and final book in the series. Learn more atwww.kingdomkeepersinsider.com.
Disney Paint and Room Décor Infuse Personality into Growing Kids’ Rooms
Back to school is a time of transition, and the new collection of Disney Paint by Glidden brings the magic of Disney home and helps moms make over bedrooms and playrooms for growing kids. Sold exclusively at Walmart, this new line of paint is easy to use for parents and easily coordinates with Disney bedding.
For kids transitioning from pre-school to elementary school, the Colors with Character line includes six colorful palettes inspired by some of Disney's most cherished characters and their worlds, including Mickey Mouse, Minnie Mouse, Disney Princess characters, Disney Fairies characters and the worlds of Disney•Pixar's Cars and Monsters University. Each palette has 10 colors pulled from the character's unique world such as "Cinderella's Ball Gown" and "Sulley's Fur," which are designed to complement Disney bedding and room accessories available at Walmart stores or online. Moms can also make over the bedroom with Doc McStuffins and Sofia the First bedding, Disney’s Planes twin comforter and bedding and more.
For tweens and teens looking to create an imaginative, personalized space, Glidden’s Colors with Kick line (including "Under the Hood" and "Glam Cam”) is as vibrant and bold as your tweens’ personality. For the dorm or the teen room at home, the Minnie Mademoiselle Pillow Case & Decorative Pillow available at Claire’s adds a touch of Paris Minnie-style with polka dots and bold designs in red, black and white.
Finding nutritious food to fill the daily lunchbox is always a challenge for parents, and Disney can help with Disney-branded better-for-you snacks available at grocers nationwide, including new Flavorz apple slices from Crunch Pak. These naturally flavor-infused apples feature characters from the Disney•Pixar film Monsters University. Berry Quick Fresh Blueberry Snacks are pre-portioned, single-serve packs perfect for on-the go, and Foodles offer delicious combinations of fruits and vegetables with side dips, raisins, cheese and crackers in colorful Mickey Mouse-shaped or Disney Princess carriage-shaped trays.
